Canon Solutions America

  • Sr. Marketing Specialist, Enterprise Marketing

    Location US-NY-Melville
    Posted Date 2 months ago(6/4/2018 11:36 AM)
    Job ID
    16506
    Category
    Marketing - Product Management
  • Overview

     Canon Solutions America provides industry leading enterprise services, advanced production print technology and large format solutions supported by experienced professional service offerings. Canon Solutions America helps companies of all sizes to improve their business by increasing efficiency, controlling costs and becoming more environmentally conscious. Canon Solutions America is a wholly owned subsidiary of Canon U.S.A, Inc.

     

    This role is responsible for creating and implementing effective marketing strategies, product life-cycle management, content development, market research and vertical marketing. The perfect candidate is highly energized with a forward thinking mindset and a curiosity for technology.

    Responsibilities

    • Creation and implementation of detailed Go to Market plans
    • Expected to be a Subject Matter Expert for assigned product line and vertical markets
    • Proactive research on customers, markets, products, applications and services; analyzing product trends/markets to identify new opportunities on a national basis
    • Development of effective internal and customer facing content for campaigns, product launches, events, promotions, presentations, sales tools, proposal templates, showroom workflow, scripted demonstrations, sales training content, announcements, Sales Guides, Marketing Guides, FAQs
    • Integrated campaign development (email, webinar, events, direct mail, web, digital signage, etc.)
    • Maintaining Marketing relationship with assigned Associations and Buying Groups and overseeing proper execution of all Marketing related content and activities
    • Development of effective and innovative pricing & promotion strategies with a customer and profit mindset for all respective products, services and vertical markets
    • Manage the development of Case Studies/Success Stories
    • Participation in various Marketing events (Industry Trade Shows, Customer Meetings, etc.)
    • Delivery of presentations as necessary to various audiences

     

    Qualifications

    • Bachelor’s degree and/or equivalent experience in Technology Product Marketing or Software Marketing
    • Excellent verbal and written communication skills
    • The ability to work in a fast paced, multi-tasking environment
    • Travel will be required
    • Vertical Market experience preferred (Healthcare and/or Legal)
    • Excellent presentation skills are required
    • Strong understanding of software solutions and general business workflow is required
    • Sales skills are a plus
    • Strong MS Office Suite, Marketing automation, SFDC and database knowledge preferred
    •  

    Canon Solutions America, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristics protected by law.

     

    EOE Minorities/Females/Individuals with Disabilities/Protected Veterans

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